Central Coast marketing guru’s leading the pack
He won’t shout it from the rooftops because it’s not in his nature, but Limeworks founder Rob Bell and his creative team in West Gosford have been quietly working away on some awe-inspiring marketing campaigns.
Their impressive portfolio includes companies such as Barbeques Galore, Sanitarium, Jaycar and Nando’s. They have taken on some exciting projects for small, like-minded businesses, as well as well-known companies such as Bunnings, Hungry Jacks, Auto-One and Belkin.
Some may think that the type of work Limeworks is doing would be typically undertaken by a big and expensive Sydney agency. However, the home-grown business has proved time and time again that it has everything it takes to keep up in a constantly evolving industry.
Limeworks’ local studio is completely set up with high-tech equipment such as cinema quality camera gear, while its creative work is backed up by datacentre-grade fibre infrastructure in the office.
Words: Jess Verrender
“We are constantly investing in hardware to ensure our team can work collaboratively and efficiently,” says Rob, a self-confessed tech nerd.
“It allows us to manage our 12K ultra high-resolution video footage, and tens of millions of client files, with amazing speed. It means the team works faster, and in turn we’re more efficient, which means saving money for our clients.”
It all started back in 2005 when, after spending many years working in corporate marketing, Rob decided to ditch the city commute and establish his own business – from a bedroom in his Central Coast home.
Focusing on what he loves doing best – namely, website design, branding and photography – Rob expanded the business in 2011, moving into product enrichment and video production. Limeworks has now evolved into a world class machine producing video content, digital campaigns, product enrichment and lots more.
One of their most successful projects was delivered to long-term client Barbeques Galore, who approached Limeworks to create 36 videos for the launch of their Barbeque Legends Club loyalty program. The videos feature three 12-part courses delivered by influencers chef Joshua Mason, pitmaster and author Adam Roberts, and Grill Sisters Irene and Desi.
From inception to delivery, the team delivered masterclass-style content within weeks. In just five days, filming was completed in Sydney, Port Macquarie and Victoria. Then, using process and a methodical approach, five editors worked together to deliver all that content in record time. The result was a highly successful campaign, with more
than four hours of stellar content produced.
But it isn’t just the big brands that Limeworks finds time for. Rob says that one of his biggest passions is working on big-thinking smaller jobs.
“Sometimes small businesses feel like they can’t use us, because we work with massive brands. While that’s true, we love small projects, too. If it’s not a fit we’ll refer them to freelancers or smaller operators,” he says.
“We’ve done $100,000-a-day commercials working with 45 crew and cast, and we’ve done one-guy-and-a-camera type jobs. Realistically, the sweet spot is in somewhere between the two, but we’re very versatile in how we approach any project.”
Local small-business owner Kathy Rhodes enlisted Limeworks to help with photography, videography and brand work for her company, Thought Alchemists. A business and marketing platform for female thought leaders who come from a range of different industries, Kathy’s inspiring brand is all about helping ‘thought leaders become
world changers’.
Limeworks spent a day with Kathy, both on location and in the studio, to capture some stunning content that brought her personality to life. The result is a series of captivating clips that showcase Kathy’s personality and the Thought Alchemists’ brand for prospective clients before they get in touch.
“Rob Bell and the team at Limeworks strive for perfection every time, and they achieve it, over and over again,” says Kathy. “Their technical knowledge, outcome-driven solutions and no-fuss processes are what makes Limeworks the perfect partner for brands of all sizes, and projects of all kinds.”
A loyal, long-term Coastie, Rob says that there is a “no BS” approach from his talented team when it comes to clients.
“My perspective is, why do things the hard way? You don’t need 14 meetings to create something meaningful,” he says.
“I’m always looking at ways to innovate and do more for less. We have recently been busy experimenting with a new
option for video content, virtual production. It involves using false environments to place products into locations –
essentially rapid CGI. We can either use a large LED screen behind the object to shoot live, or green screen.
“This can be particularly useful for the food and beverage industry to keep a production in-studio, while giving the
look of being on location. Beer in a bar, bread in a kitchen, even cars or camping accessories in the Aussie outback.”
With such forward-thinking at the helm of the business, it seems that Limeworks offers the perfect combination of
skills to offer a premium tailored product.
“There is no one way of doing things. Everything that Limeworks does is tailored to suit each client and each
project, no matter how big or small,” says Rob.
To find out more or get in touch with Limeworks, visit their website.
