Sara Lee Australia Unveils a Fresh New Look
Just over a year since coming under the leadership of Klark and Brooke Quinn, Sara Lee Australia is embracing an exciting new era – one that celebrates modern Australian families, everyday moments, and the brand’s rich heritage.
For more than 50 years, Sara Lee has been at the heart of family togetherness, known and loved as the brand behind Sunday night desserts. But life moves fast, and family moments aren’t just about big occasions – they happen every day, in lunchboxes, late-night treats, and everything in between. That’s why Sara Lee is undergoing a brand refresh, designed to embrace real, everyday moments of connection and joy.
The first step? A fresh new look, now rolling into stores, making it easier than ever to spot the Sara Lee products families know and love. This is supported by the revival of Sara Lee’s social media presence, reconnecting with consumers and celebrating all the ways that Australians enjoy our products today. Later this year, the brand will go even bigger, with a campaign bringing the Sara Lee story into more homes across the country.
Innovation to Match the Modern Australian Lifestyle
Beyond the brand refresh, Sara Lee is expanding its range with exciting new products designed for today’s tastes and lifestyles. Recent highlights include the launch of the Sandwich Croissant (available at Woolworths), Pain au Chocolat (Available at IGA) and Ice Cream Pints (Available at Coles & IGA), inspired by the brand’s most iconic desserts.
The pints campaign, Sara Lee’s first major campaign in over five years, reached more than 3.8 million Australians, reaffirming its position as the No. 1 frozen dessert brand. Another exciting milestone was the launch of Sara Lee x Bluey & Muffin’s Muffins (available at Coles & IGA), developed in partnership with the beloved children’s series Bluey. They have several other new products launching soon, which tap into everyday moments of connection and joy.
Proudly Australian, Proudly Local
While Sara Lee continues to evolve, its heritage, community, and local roots remain at the heart of everything it does. The company proudly employs over 200 staff at its Central Coast bakery, working alongside local contractors and suppliers who help maintain the brand’s reputation for excellence. As a 100% Australian-owned and made business, Sara Lee is committed to supporting local communities and ensuring Australian families continue to enjoy high-quality, locally crafted desserts for generations to come.
Australia’s favourite frozen cheesecake, for 5 consecutive years
Sara Lee won the frozen cheesecake category for the fifth year in a row, with five-star ratings in every category: texture and consistency, value for money, taste, variety and range, packaging and overall satisfaction. From French Vanilla to Salted Caramel, there’s a tempting Sara Lee cheesecake for every set of taste buds. Every Sara Lee cheesecake is proudly made in Australia using the best quality ingredients. Look out for their new zesty Lemon Cheesecake launching into Coles, Woolworths & IGA soon!
Keep up to date with the latest from Sara Lee through Facebook, Instagram or www.saralee.com.au
