It all began with a simple striped dress. Emily Berlach was sitting at her kitchen table in her Central Coast home sending emails all over the world while covered in Weet-Bix crumbs from her three young children, when bam! Her homegrown label Bohemian Traders started to take off. She admits it all began as somewhat of an

While the Coast is famous for many things – beaches, pelicans, oysters, to name just a few – fashion hasn’t always been at the forefront. But as the region is becoming increasingly chic, so too is the local style scene. With a diverse collection of people calling the Coast home, the coastal lifestyle has its