{"id":8458,"date":"2022-11-18T13:22:56","date_gmt":"2022-11-18T02:22:56","guid":{"rendered":"https:\/\/cc-life-style.local\/?p=8458"},"modified":"2022-11-18T13:26:57","modified_gmt":"2022-11-18T02:26:57","slug":"central-coast-marketing_limeworks","status":"publish","type":"post","link":"https:\/\/centralcoastlifeandstyle.com.au\/central-coast-marketing_limeworks","title":{"rendered":"Central Coast marketing guru’s leading the pack"},"content":{"rendered":"

He won\u2019t shout it from the rooftops because it\u2019s not in his nature, but Limeworks<\/a> founder Rob Bell and his creative team in West Gosford have been quietly working away on some awe-inspiring marketing campaigns.<\/p>\n

Their impressive portfolio includes companies such as Barbeques Galore, Sanitarium, Jaycar and Nando\u2019s. They have taken on some exciting projects for small, like-minded businesses, as well as well-known companies such as Bunnings, Hungry Jacks, Auto-One and Belkin.<\/p>\n

Some may think that the type of work Limeworks is doing would be typically undertaken by a big and expensive Sydney agency. However, the home-grown business has proved time and time again that it has everything it takes to keep up in a constantly evolving industry.<\/p>\n

Limeworks’ local studio is completely set up with high-tech equipment such as cinema quality camera gear, while its creative work is backed up by datacentre-grade fibre infrastructure in the office.<\/p>\n

\"Central

Words: Jess Verrender<\/p><\/div>\n

\u201cWe are constantly investing in hardware to ensure our team can work collaboratively and efficiently,\u201d says Rob, a self-confessed tech nerd.<\/p>\n

\u201cIt allows us to manage our 12K ultra high-resolution video footage, and tens of millions of client files, with amazing speed. It means the team works faster, and in turn we\u2019re more efficient, which means saving money for our clients.\u201d<\/p>\n

It all started back in 2005 when, after spending many years working in corporate marketing, Rob decided to ditch the city commute and establish his own business \u2013 from a bedroom in his Central Coast<\/a> home.<\/p>\n

Focusing on what he loves doing best \u2013 namely, website design, branding and photography \u2013 Rob expanded the business in 2011, moving into product enrichment and video production. Limeworks has now evolved into a world class machine producing video content, digital campaigns, product enrichment and lots more.<\/p>\n

One of their most successful projects was delivered to long-term client Barbeques Galore, who approached Limeworks to create 36 videos for the launch of their Barbeque Legends Club loyalty program. The videos feature three 12-part courses delivered by influencers chef Joshua Mason, pitmaster and author Adam Roberts, and Grill Sisters Irene and Desi.<\/p>\n

\"\"<\/p>\n

From inception to delivery, the team delivered masterclass-style content within weeks. In just five days, filming was completed in Sydney, Port Macquarie and Victoria. Then, using process and a methodical approach, five editors worked together to deliver all that content in record time. The result was a highly successful campaign, with more
\nthan four hours of stellar content produced.<\/p>\n

But it isn\u2019t just the big brands that Limeworks finds time for. Rob says that one of his biggest passions is working on big-thinking smaller jobs.<\/p>\n

\u201cSometimes small businesses feel like they can\u2019t use us, because we work with massive brands. While that\u2019s true, we love small projects, too. If it\u2019s not a fit we\u2019ll refer them to freelancers or smaller operators,\u201d he says.<\/p>\n

\u201cWe\u2019ve done $100,000-a-day commercials working with 45 crew and cast, and we\u2019ve done one-guy-and-a-camera type jobs. Realistically, the sweet spot is in somewhere between the two, but we\u2019re very versatile in how we approach any project.\u201d<\/p>\n

Local small-business owner Kathy Rhodes enlisted Limeworks to help with photography, videography and brand work for her company, Thought Alchemists. A business and marketing platform for female thought leaders who come from a range of different industries, Kathy\u2019s inspiring brand is all about helping \u2018thought leaders become
\nworld changers\u2019.<\/p>\n

\"\"<\/p>\n

Limeworks spent a day with Kathy, both on location and in the studio, to capture some stunning content that brought her personality to life. The result is a series of captivating clips that showcase Kathy\u2019s personality and the Thought Alchemists\u2019 brand for prospective clients before they get in touch.<\/p>\n

\u201cRob Bell and the team at Limeworks strive for perfection every time, and they achieve it, over and over again,\u201d says Kathy. \u201cTheir technical knowledge, outcome-driven solutions and no-fuss processes are what makes Limeworks the perfect partner for brands of all sizes, and projects of all kinds.\u201d<\/p>\n

A loyal, long-term Coastie, Rob says that there is a “no BS” approach from his talented team when it comes to clients.<\/p>\n

\u201cMy perspective is, why do things the hard way? You don\u2019t need 14 meetings to create something meaningful,\u201d he says.<\/p>\n

\"\"<\/p>\n

\u201cI\u2019m always looking at ways to innovate and do more for less. We have recently been busy experimenting with a new
\noption for video content, virtual production. It involves using false environments to place products into locations \u2013
\nessentially rapid CGI. We can either use a large LED screen behind the object to shoot live, or green screen.<\/p>\n

\u201cThis can be particularly useful for the food and beverage industry to keep a production in-studio, while giving the
\nlook of being on location. Beer in a bar, bread in a kitchen, even cars or camping accessories in the Aussie outback.\u201d
\nWith such forward-thinking at the helm of the business, it seems that Limeworks offers the perfect combination of
\nskills to offer a premium tailored product.<\/p>\n

\u201cThere is no one way of doing things. Everything that Limeworks does is tailored to suit each client and each
\nproject, no matter how big or small,\u201d says Rob.<\/p>\n

To find out more or get in touch with Limeworks, visit their website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

He won\u2019t shout it from the rooftops because it\u2019s not in his nature, but Limeworks founder Rob Bell and his creative team in West Gosford have been quietly working away on some awe-inspiring marketing campaigns. Their impressive portfolio includes companies such as Barbeques Galore, Sanitarium, Jaycar and Nando\u2019s. They have taken on some exciting projects<\/p>\n","protected":false},"author":26,"featured_media":8470,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"rank_math_lock_modified_date":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2190,1],"tags":[],"class_list":["post-8458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-uncategorised"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/centralcoastlifeandstyle.com.au\/wp-json\/wp\/v2\/posts\/8458"}],"collection":[{"href":"https:\/\/centralcoastlifeandstyle.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centralcoastlifeandstyle.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centralcoastlifeandstyle.com.au\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/centralcoastlifeandstyle.com.au\/wp-json\/wp\/v2\/comments?post=8458"}],"version-history":[{"count":5,"href":"https:\/\/centralcoastlifeandstyle.com.au\/wp-json\/wp\/v2\/posts\/8458\/revisions"}],"predecessor-version":[{"id":8471,"href":"https:\/\/centralcoastlifeandstyle.com.au\/wp-json\/wp\/v2\/posts\/8458\/revisions\/8471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centralcoastlifeandstyle.com.au\/wp-json\/wp\/v2\/media\/8470"}],"wp:attachment":[{"href":"https:\/\/centralcoastlifeandstyle.com.au\/wp-json\/wp\/v2\/media?parent=8458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/centralcoastlifeandstyle.com.au\/wp-json\/wp\/v2\/categories?post=8458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centralcoastlifeandstyle.com.au\/wp-json\/wp\/v2\/tags?post=8458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}