It all began with a simple striped dress. Emily Berlach was sitting at her kitchen table in her Central Coast home sending emails all over the world while covered in Weet-Bix crumbs from her three young children, when bam! Her homegrown label Bohemian Traders started to take off. She admits it all began as somewhat of an

While the Coast is famous for many things – beaches, pelicans, oysters, to name just a few – fashion hasn’t always been at the forefront. But as the region is becoming increasingly chic, so too is the local style scene. With a diverse collection of people calling the Coast home, the coastal lifestyle has its

From the Central Coast to the world, some of today’s leading fashion influencers are born-and-bred right here on the Coast. With masses of online followers and front row seats at fashion weeks, the likes of @garypeppergirl, @tuulavintage and @elle_ferguson, to name just a few, might wear the latest in-vogue threads but they’re humble Coastie girls at heart.

Ahhh summer. Our favourite season. The sweet scent of sunscreen and frangipani in the air, toes perpetually coated in sand, skin salty and fresh. To ensure your summer gets off to a sizzling start we’ve collected the best beauty and style tips from a tribe of chic Coasties who are totes in the know about what’s