Bohemian Traders: The Coast’s Boho Chic Label

It all began with a simple striped dress. Emily Berlach was sitting at her kitchen table in her Central Coast home sending emails all over the world while covered in Weet-Bix crumbs from her three young children, when bam! Her homegrown label Bohemian Traders started to take off. She admits it all began as somewhat of an


Shop til You Drop at New Coastie Stores

Up and down the Coast, there is no shortage of niche shops selling beautiful beachy bits and bobs, and hot homewares  which can transform anyone and any home into a coastal chic haven. Taking Central Coast shopping to the next level, the latest batch of boutiques combine a striking mix of coastal style, handcrafted goods, vintage


First Look: By Weave Winter Collection

Central Coast designer Weave Dibden Neck unveiled her latest collection at Central Coast Fashion Week (CCFW) and we kinda want one of everything. From floaty floral frocks to delicate dresses, eye-popping party tops and glitzy gold skirts and shirts, there is something for everyone in the By Weave winter collection. The designs are trademark Weave – fun, fabulous


Central Coast Style 101

While the Coast is famous for many things – beaches, pelicans, oysters, to name just a few – fashion hasn’t always been at the forefront. But as the region is becoming increasingly chic, so too is the local style scene. With a diverse collection of people calling the Coast home, the coastal lifestyle has its

Coast Style

Central Coast Fashion Week Returns

If you’ve always wanted to sit front row at a fashion show – now is your chance. Central Coast Fashion Week (CCFW) is returning to the Coast later this month with a week of fabulous fashion, fun and food… And you’re invited. Get out your diaries, here are the must-attend events for CCFW 2018… Friday May


CCFW: Celebrating Coastie Style

From the Central Coast to the world, some of today’s leading fashion influencers are born-and-bred right here on the Coast. With masses of online followers and front row seats at fashion weeks, the likes of @garypeppergirl, @tuulavintage and @elle_ferguson, to name just a few, might wear the latest in-vogue threads but they’re humble Coastie girls at heart.


Summer Lovin’: What’s Hot This Summer

Ahhh summer. Our favourite season. The sweet scent of sunscreen and frangipani in the air, toes perpetually coated in sand, skin salty and fresh. To ensure your summer gets off to a sizzling start we’ve collected the best beauty and style tips from a tribe of chic Coasties who are totes in the know about what’s


Six Style Updates For Winter

Terrigal mum and daughter duo Sam and Jordi Woods from image and style consultancy VibrantConcepts have been transforming the lives of celebrities, corporate groups and everyday Coasties for the past 15 years and now they’re here to style Coastal Chic followers. Specialising in colour coding, body shape analysis, illusion dressing, fashion forecasting and personal shopping, Sam and Jordi relish the art of translating the “runway to real



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